About Us


SIMPLE wishes to lead the transition from IoT to BoT (Blockchain of Things) defining a milestone in the Smart City Innovability Industry within the Residential sector, and at a worldwide level.

Our Mission is to propose to the B2B and B2C market a range of revolutionary smart products whose features will mainly focus on reducing energy consumption, making the energy savings measurable, visible, and certifiable through blockchain technology.
All SIMPLE products offer a level of simplicity in their installation and configuration that was never achieved before.

Our BoT Smart Devices work without the need to install a Home Controller or a WI FI router. They communicate to the SIMPLE cloud directly, through the Mobile Phone Networks, without requiring a Telcom Internet Contract as a Gateway.
Such products can be installed both in new buildings, simplifying the cabling and so drastically reducing infrastructure costs and the Carbon Footprint, and also existing buildings that rely on existing 230V cables (retro fit installation), turning them into CARBON FRIENDLY HOMES where the Smartness is measured in terms of contribution to saving our planet.

Help us to reduce energy consumption and save our planet:
be part of the SIMPLE revolution!



Alberto Vuan

Founder & CEO

“Through my Entrepreneurial initiatives I have always been inspired by Design driven Innovation, Elegance in Architecture, Emotional impact on the user, and all mixed with the Simplicity in the execution of the projects.”

Discover more


HRH Prince Khaled bin Alwaleed bin Talal

Partner & Board Member

“As a figure of business, technology enthusiast, investor, and promoter of entrepreneurship, HRH Prince Khaled bin Alwaleed bin Talal Al Saud is the founder of several companies working across three continents. He invests in an array of successful but diverse global businesses – from promising technology startups to established companies. Prince Khaled, as a shareholder of SIMPLE Group also contributes to the company’s strategic guidelines in his capacity as a member of the Board of Directors”.

Discover more


Mustafa Al Ansari

Partner & Board Member


“Serial entrepreneur Mustafa Al Ansari has more than 15 years of experience in the public sector, simultaneously founding, and currently running, several successful businesses. A believer in building both business and diplomatic bridges, Mustafa continues to support and grow his network across the GCC and further afield”.

Discover more


Valdo David

IoT & Technology


“Having been part of a global Consumer Electronics company for over 30 years, the SIMPLE vision fits well into my experience of trying to offer the very best, at an affordable price, with easy to understand and operate products”.

Discover more


Giacomo Santucci

Brand & B2C Strategic Advisory


“In all of our lives the true opportunity is to give a role to oneself, and a better sense to our experience. I strongly believe that my true opportunity is to be more involved in projects where social responsibility and social values are the drivers for future global growth. SIMPLE, in my eyes, embodies the essence of that scope, and teaches how simple it is to live in a better world”.

Discover more

Stefano Bertocchi

Software Architect & Blockchain Technology


“The SIMPLE project is a perfect example where IoT technology come together with Blockchain technology, to create a new generation of “BoT” smart products to give a real contribution towards reducing the carbon footprint of our homes”.

Discover more

Victor Larionov

STO Advisor


“SIMPLE is the first remarkable project, where visionary entrepreneurs, with well proven track records in the field of Smart Building technology, create a very innovative strategy, where physical smart products are working closely with Blockchain technology, offering stunning new opportunities for the Smart Home market”.

Discover more


Giuseppe D’Orsi

Design & Communication


Giuseppe D’Orsi is an architect, photographer, and graphic designer. A multifaceted figure of Italian design, his aim is to connect the wide and manifold world of design and visual communication to the whole spectrum of contemporary art.

Discover more


Rita D’Agostino

Legal Department & Smartcontracts


“I’m am delighted to be a part of the SIMPLE project, helping the Management Team in setting up the Smart Contract structures that will support the new business models that will emerge, thanks to Blockchain technology”.

Discover more

Giorgio Costacurta

Business Development


“Quando la società intera soffre di un problema pandemico occorre che esperienze diversificate si uniscano per creare soluzioni innovative.”

Discover more

Dott. Roberto Vano

Biologist - Independent Scientific Advisor Life science scientist & Health coach


“L’insieme dell’esperienza maturata in ambiente accademico, nella ricerca scientifica e successivamente in ambiente industriale ricoprendo vari ruoli manageriali anche in gruppi multinazionali, ha creato il background ideale per poter contribuire oggi alla creazione di valore nelle nuove imprese innovative.”

Discover more